The evolution of CrossUp
Four generations, one obsession: making every purchase worth more
Genesis
One question at the right moment: same customer, bigger order.
The test
Magnesium + B6First at Vitalis, our own store. Then 20+ ZAS digital stores.
One Click
✓ Combo
A “Tinder for products” powered by sales history. 100+ subscribers at launch.
SalesPilot
The right product, for the right person, at the right moment. With a single switch.
Recommendation AI
Agents, a product graph and continuous optimization: it works for the store, on its own.
The vision that brought it all together: every store should have automatic, always-on sales optimization: one that turns on with a switch, makes the most of every opportunity along the purchase and delivers better results every day.
4th gen2026 · Recommendation AI
Recommendations that work for the store, every day
An agent for every store
It reviews the store, proposes, and the store approves in one click.
~370 stores
Knows what goes with what in the lab
Similar isn't complementary.
Gets better on its own, every day
It learns what sells best in each store and gives it more room.
4% of suggestions drive 50% of the profit
4th genThe product graph in the lab
How SalesPilot sees a catalog: what competes and what sells together
This is how the AI maps a real catalog: it groups what looks alike and lights up what sells together.
How SalesPilot decides
It reads the moment, picks the product and learns. In milliseconds.
Reads the moment
Filters the catalog
Out of stock, no size, or doesn't match: filtered out.
Ranks by value
Shows and learns
Added the turtleneck · +R$ 109.50Every sale, and every pass, sharpens the next one.
Nuvemshop stores Today · live
At every moment of the purchase, a chance to sell more
What completes what they're looking at.
ARS 218.6 M
The moment that sells the most: the decision is already made.
ARS 6,014.9 M
A carousel that adds without distracting.
ARS 1,075.0 M
One last idea before paying.
ARS 756.1 M
Adds at the last step, without slowing payment.
ARS 71.0 M
The next purchase starts here.
ARS 9.7 MTwo products that go together, in a single purchase.
ARS 108.2 Min Argentine stores, across all moments.
Amounts per moment: attributed extra revenue, last 12 months, in pesos.Theme editor Q4 2026
Automatic recommendations in any theme, without touching code
Black TurtleneckR$ 109.50Palazzo PantsR$ 184.50Gold HoopsR$ 92.50
White SneakersR$ 290The store picks “Automatic with SalesPilot”……and every product page recommends on its own.
A native section
“Recommended products” in any theme, no code.
The store calls the shots
Its manual picks always come first.
Every product, its own pairing
SalesPilot picks what to add on every page, in stock.
Nuvem Pago · from payment to delivery
From checkout to the front door, every step adds up
Arrives Oct 14–16 via Nuvem Envio.
Lion's ManeR$ 122.50
ReishiR$ 122.50Order #10482 confirmed.
Shaker 700 mlR$ 49.50Lion's ManeR$ 122.50Nube SDK and apps Q4 2026
Every app in the ecosystem can recommend with SalesPilot
Black TurtleneckPalazzoHoopsOne call
Apps built on Nube SDK request the recommendation and display it.
The store's rules
Stock, margins and manual picks, always respected.
More sales for the whole ecosystem
Every app adds value for the store and for Nuvemshop.
App Nuvem · shoppers Q4 2026
Every purchase leads to the next
Fine BraceletR$ 74.50
Solitaire RingR$ 110
Moon NecklaceR$ 97.50
Tracking sells too
While waiting for the order, the shopper sees what completes it.
Repurchase at the right moment
Pending carts and repeat purchases, with the suggestion that closes the sale.
Within each store
Recommendations from stores the shopper already has a relationship with.
Nuvem Chat and Lumi · conversation
Also where the purchase is a conversation
Nuvem Chat holds the conversation. SalesPilot picks real products, in the right size and in stock.
+
+
+Lumi suggests combos based on what's bought together in the store. They go live with one click.
The agent does the day-to-day work and leaves the important calls to the store.
Paid media Q4 2026
The right product, outside the store too
SerumR$ 107.50
CreamR$ 99.50
SalesPilot picks which products go into every ad and every answer, using the store's catalog and stock.
Adaptive e-commerce Q4 2026
A store that tailors itself to every shopper
different storefrontHomepage, category order and offers, for every shopper
And it optimizes itself: every day it tests, learns what sells best and keeps it.
Traction
Nearly USD 13 M in extra sales for stores
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